If you are familiar with how to rank websites higher on Google’s search engine, you probably would have heard about Google Search Console and its importance to your ranking. This element can show you details of impressions, clicks, and other essential metrics. Also, it plays a pivotal role in determining the relevance of your website in the search results.

To know more about Google Search Console, this article will explain everything you need to know about it and how you can use it to rank higher.

What is Google Search Console?

Foremost, Google Search Console is a top-quality service that you can use for tracking and maintaining the presence of your website in search results of Google. An SEO specialist in Milton Keynes can also use this free service to troubleshoot any problem with the appearance of your site in the search results.

Users don’t necessarily have to sign up for this service. However, it will assist you to know and enhance how your website is seen and accessed by Google.

It is important to understand that Google Search Console can be utilised by a wide range of people. SEO marketers or specialists, for instance, can use it for monitoring the traffic of a website that they are working on so that they can make great decisions about improving the site. Site administrators, on the other hand, can utilise this service for enhancing the healthy operations of their websites. Other people that can take advantage of the benefits of Google Search Console include business owners and web developers.

What can you use Google Search Console for?

Irrespective of what you do, there are loads of things that you can use Google Search Console for on your site. In general, they include:

• Knowing the status of your site

Although your site may appear to be alive, Google may not be able to find or access it. So, one of the best tools you can use for this is Google Search Console. This service will help you to know whether your search can be founded and crawled by Google.

• View traffic information for your website

To optimize your presence in the search results, you need to have up-to-date data about the Google search traffic that comes to your website. Some of the sets of traffic information you can get are the search queries that show your website, the frequencies of the appearance of your website in search results, and the number of click-throughs you get from the queries.

• Solving indexing issues

If your website has problems with indexing, you can take advantage of Google Search Console to fix it. Besides, you can utilise this service to re-index any content.

• Provide details of linked sites

If you would like to know the websites that are linked to your site, Google Search Console can offer you their details.

• Troubleshoot for different issues

This service can assist you to troubleshoot for problems related to mobile usability, indexing, AMP, spam, and so on.

Setting up Google Search Console

To set up this service for your site, here are the things you need to do:

• Use your Google account for signing in to the platform for Search Console
• Choose the first option that pops on your screen and then input the domain name of your site
• Click “Continue” to proceed
• From this point, you can start using Google Search Console for an array of functions such as verifying your domain, adding a sitemap, and improving your SEO.

With the information, you now have a good understanding of what Google Search Console is as well as its functions.

Global Exposure is a reliable digital marketing company that helps businesses improve their ROIs through different services such as SEO, Creative Website Design, and Social Media Management. The Website Design Studio of Global Exposure is found in Central Milton Keynes where the company helps several clients across the UK.